Meet Latinas in Tech, a nonprofit that used Hopin to triple attendance at its annual summit

PLANNING A NEW KIND OF EVENT

Tech for good

A nonprofit founded in 2014 by two friends from Silicon Valley in need of career support, Latinas in Tech has a simple mission statement – 'to create a tech industry where Latinas are well-represented throughout all levels of the ecosystem by empowering them to be innovators and leaders.'

Since 2017, Latina's in Tech has put on an annual summit offering a space for Latinas to connect and celebrate their accomplishments together.

But when the pandemic struck, the early-stage nonprofit needed to quickly transition from their usual physical summit in San Francisco to an entirely virtual event. Due to their small team, the biggest challenge they faced during this pivot to virtual was resourcing. After extensive research, they chose Hopin as their virtual events platform due to its ease of use.

"For the majority of the planning, we only had three sets of hands-on-deck to tackle everything from Tech Ops to video production, speaker management, marketing and comms, and attendee experience. So it was beneficial to have a platform like Hopin, so intuitive and easy to use for our team." – Gabriela Reyes, Head of Marketing, Latinas in Tech

Their decision to go virtual was instantly rewarded. Along with landing sponsors like Netflix, Twitter, Facebook, Salesforce, Google, and NBC Comcast, over 1,400 people registered for the event, making it the largest ever Latinas in Tech Summit.

"With this virtual summit, we were able to make our event much more accessible to our community all over the US and even internationally."

Gabriela Reyes

Head of Marketing, Latinas in Tech

IT’S SHOWTIME

Investing in diversity, equity, and inclusion

The Latinas in Tech Summit 2021 had three primary goals for its attendees: to learn from inspiring speakers, powerfully network, and explore career opportunities. To achieve these goals, Gabriela and her team used a combination of different Hopin features.

Learn from inspiring speakers: Through curated sessions on the main stage, attendees enjoyed insightful talks from speakers like Senator Alex Padilla, Victoria A. Espinel, and Lorena Hernandez. Attendees had the opportunity to engage and learn directly from speakers using the chat and Q&A features of Hopin.
Powerfully network: The one-on-one and group networking video features of Hopin allowed attendees to make new connections with fellow Latinas even during the height of the pandemic.
Explore career opportunities: Attendees could explore new job opportunities at tech companies committed to diversity and inclusion by providing event sponsors with expo booths in Hopin.

Any concerns the team at Latinas in Tech had before the event were lifted once they realized how smooth running everything was over the two days of the summit.

"It was remarkably easy and intuitive to use Hopin for our virtual summit. I don't consider myself someone who's extremely technically savvy. And I was able to set up the event, the schedule, the description, the reception, all of it, with very little help from our tech team." – Gabriela Reyes, Head of Marketing, Latinas in Tech

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Key stakeholders feedback

Feedback on the event experience from critical stakeholders was also positive.

‍Speakers enjoyed how easy it was to join the event and engage with the audience. ‍
Attendees found the summit easy to navigate, with almost no traffic to the dedicated help desk that Latinas in Tech had set up. ‍
Sponsors loved the interactivity of the expo booths, using polls and quizzes as ice breakers for attendees interested in working at their company.

1,400+

Registrations

85%

Attendance rate

50+

Speakers

"Our speakers loved Hopin because it was so simple to join the event, see what's happening in the agenda, and then pop into the sessions to interact with the audience and answer questions from the chat."

Gabriela Reyes

Head of Marketing, Latinas in Tech

HOW IT TURNED OUT

A record-breaking summit

Latina's in Tech were thrilled with the results of their first virtual event, achieving their highest NPS score ever of 9.7 out of 10. These results were especially impressive given that the event was three times larger than any previous Latinas in Tech Summit.

"During and after our Latinas in Tech Summit, our attendees were ecstatic. They were energized, and they felt more connected than ever before. We were so happy to learn that the NPS was 9.7, which was the highest NPS we've ever achieved." – Gabriela Reyes, Head of Marketing, Latinas in Tech

The summit's high NPS was mirrored online, with lots of buzz on social media and increased LinkedIn followers from 13,000 to 16,000 in the two weeks after the event.

Sponsors were similarly impressed – in post-event follow-ups, they all marked the event 5/5 and were happy to recommend it to other tech companies.

The response from the Latinas in Tech community was so overwhelmingly positive that it has impacted future event strategy for the nonprofit. For example, to keep the accessibility and scale of Latinas in Tech Summit 2021, all future summits will use Hopin to go hybrid, allowing even more Latinas to connect and be empowered in the tech industry.

9.7

Average attendee NPS

170+

Networking connections made

‍

3000+

New LinkedIn followers

"Our team, community, and sponsors were so impressed with the results of this virtual summit hosted on Hopin that for the coming years, we have now chosen to go with a hybrid approach."

Gabriela Reyes

Head of Marketing, Latinas in Tech