Tech for Good
A nonprofit founded in 2014 by two friends from Silicon Valley in need of career support, Latinas in Tech has a simple mission statement - 'To create a tech industry where Latinas are well-represented throughout all levels of the ecosystem by empowering them to be innovators and leaders.'
As part of this mission, since 2017, the organization has been throwing an annual summit that offers a space for Latinas to connect and celebrate their accomplishments together.
When the pandemic struck, they quickly transitioned from their usual physical summit in San Francisco to an entirely virtual event. As an early-stage nonprofit, the biggest challenge they faced during this pivot to virtual was resourcing. After extensive research, they chose Hopin as their virtual events platform due to its ease of use.
"For the majority of the planning, we only had three sets of hands on deck to tackle everything from Tech Ops to video production, speaker management, marketing and comms, and attendee experience. So it was really beneficial and helpful to have a platform like Hopin, so intuitive and easy to use for our team" - Gabriela Reyes.
The decision to go virtual was quickly rewarded. Along with landing sponsors like Netflix, Twitter, Facebook, Salesforce, Google, and NBC Comcast, over 1,400 people registered for the event, making it the largest ever Latinas in Tech Summit.