Tech for good
A nonprofit founded in 2014 by two friends from Silicon Valley in need of career support, Latinas in Tech has a simple mission statement – 'to create a tech industry where Latinas are well-represented throughout all levels of the ecosystem by empowering them to be innovators and leaders.'
Since 2017, Latina's in Tech has put on an annual summit offering a space for Latinas to connect and celebrate their accomplishments together.
But when the pandemic struck, the early-stage nonprofit needed to quickly transition from their usual physical summit in San Francisco to an entirely virtual event. Due to their small team, the biggest challenge they faced during this pivot to virtual was resourcing. After extensive research, they chose Hopin as their virtual events platform due to its ease of use.
"For the majority of the planning, we only had three sets of hands-on-deck to tackle everything from Tech Ops to video production, speaker management, marketing and comms, and attendee experience. So it was beneficial to have a platform like Hopin, so intuitive and easy to use for our team." – Gabriela Reyes, Head of Marketing, Latinas in Tech
Their decision to go virtual was instantly rewarded. Along with landing sponsors like Netflix, Twitter, Facebook, Salesforce, Google, and NBC Comcast, over 1,400 people registered for the event, making it the largest ever Latinas in Tech Summit.