Can a virtual sales kickoff live up to the in-person event?
Glassdoor's mission statement is 'to help people everywhere find a job and company they love.' But the truth is, you can't get people excited about a new career or a company jazzed about new talent if your sales enablement team isn’t confident and properly trained.
That's where Scott Schwartz comes in. As Senior Manager of Glassdoor's Sales Enablement Team, Scott was tasked with planning Glassdoor's 2021 annual sales kickoff. The event's primary goals were to create camaraderie and trust between Glassdoor's sales and leadership teams, and educate team members on the company's strategy for the coming year.
"Coming off such a destabilizing year, we wanted people to feel really steady and steadfast in where the company is going as well as the sales and customer success org. We also had a few leadership changes. So, one of the main goals of the event was for people to get to know the new executive leadership, where their minds are, and the kind of personalities they are." – Scott Schwartz, Senior Manager, Glassdoor
After researching different event platforms, Scott decided Hopin was the right solution for the perfect virtual kickoff. For Scott, it was all about having an intuitive platform that could keep Glassdoor's employees engaged over the entire three-day event. He needed a virtual environment where employees could interact, network, share questions, and get answers in real-time.
Scott was also in search of a platform that’s dependable with a clean look and feel. Hopin ticked every box.
Before the event, Scott used Hopin's pre-event communication tools to send invites, highlight specific talks, post the agenda, and share registration reminders. That way, employees were already familiar with the platform before the kickoff began.