Start your engines
As a full-service international events agency, FCM Meetings & Events is well-versed in hosting an array of events for clients of varying sizes and industries.
With each new customer comes different goals and challenges. As any good events agency knows, it's vital to find a platform that works for each client's specific needs. Senior Producer Rosie Thompson-Jones chose Hopin for one of FCM Meeting and Events’ prestigious product launch events.
"What made us choose Hopin over other platforms? The overall look of the platform and the branding qualities were definitely [some] of the big-ticket items for this particular event. Also, ease of use; their audience is a varying demographic with different levels of experience in virtual environments, so it needed to be easy to use and look really slick." –Rosie Thompson-Jones, Senior Producer, FCM Meetings & Events
Ultimately the goal for the product launch was to sell more. Attendees included the supply chain network, sales teams, and journalists.
This kind of event would usually be hosted in person, but an in-person event wasn’t an option in the middle of a pandemic. The main challenge for FCM Meetings & Events was finding a way to drive the same type of energy, inspiration, and engagement without attendees being able to smell, touch, and see the product in the flesh.
To drive buzz ahead of the event, the agency hosted teaser content on Hopin that was also featured in pre-event communications. This approach resulted in an impressive 80% conversion rate from event invites. They also customized the event's look and feel to align with the new car's colors and branding.