The First Presentation Conference of its Kind
356 Labs is a presentation agency that helps some of the biggest brands in the world write, design, and deliver effective presentations. This year, in April 2021, they threw the world's first virtual presentation skills conference - Present to Succeed.
Initially, the goal of the event was to sell 1,000 tickets and achieve flawless execution.
But pre-event preparation didn’t come without its challenges. Just a few months before showtime, 356 Labs fired their marketing agency and had to handle all their own marketing campaigns. At the same time, they had to vigilantly compare different virtual events platforms to see which would be the best fit for their unique goals.
They decided on Hopin due to its competitive pricing, customer experience, and extensive customizability.
“Once I saw what's possible in regards to customization [with Hopin], we said to ourselves: this is what we want to achieve. That's the level of customization. That's how premium we want our conference to look” – Boris Hristov.
When it came to the day of the event, the conference’s turnout exceeded expectations. Boris and his team more than tripled their sales goal – selling 3,200 tickets to people from 53 countries – and secured sponsorship from some of the biggest names in design, like Canva, Adobe, and Microsoft.
In addition, 35 speakers from around the world gave presentations, teaching conference attendees about storytelling, slide design, and data visualization.