The Family is a community of European entrepreneurs whose mission is to support purpose-driven creators in their efforts to bring value to society.
The Family began as an offline community with frequent in-person conferences and dinners. Two years ago, they transitioned to an online-first community with in-person events every other week.
The Family wanted to create better event experiences for their members and community. To do this, they had a few specific goals:
On top of that, they needed to quickly transition an upcoming in-person event to a hybrid event that could handle both in-person and virtual attendees.
Using Hopin, The Family hosted a series of hybrid events with a small gathering of dozens of in-person attendees and hundreds of online attendees. The events entailed a 30-minute presentation for all attendees, followed by live Q&A, with networking before and after.
For the Q&A after the presentation, the organizers took questions from both in-person and online participants by having a moderator at the physical event ask the speaker the questions coming in from online attendees. This style of interaction delivered promising results.
The Family reached a new audience of people with their hybrid event. In fact, 60% of the participants had never attended one of their events before.
They also received a higher volume of questions than they typically saw at exclusively in-person events. The organization ended up transitioning fully to virtual events due to the onset of the pandemic.